I was at a t-ball game this morning, and one thing I noticed was all the parents wearing 49ers gear. T-ball is not football, but my guess for this choice is that it was red, and the kid’s baseball uniforms were red too. Simple enough.
But then I noticed the extent of the different articles of clothing: shirts, jackets, hats, hoodies, shoes even. Shoes branded for the 49ers, and thats when it occurred to me. Wearing this garb is a form of membership, and it grants members a feeling of belonging to a community, knowing who your people are. That’s comforting.
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